Who we are

Who we are

Moi Moi moi was born 7 years ago, in the early days of internet retailing. I was a working first-time Mum desperately trying to carry on doing my busy job as a manager of specialist art shops in central London. Despite loving working in the art world it became increasingly frustrating to be up to the challenge of spending enough time to raise my little boy. Getting up early, especially after a disturbed night, to then spend all day away from my baby, unhappy to leave him, felt wrong for me. I wanted to work from home.
I come from a beautiful town in Brittany in France. I decided to spend some time in London to learn to speak English properly. Fell in love with the place, the people and a few years later an Englishman and hopefully I speak much better English now! Creating Moi Moi Moi was a means to reconcile both my desire to look after my children and continue working in retailing, this time with a selection of beautiful items for children from France. I decided to give a break to gold leaves, sable brushes, paints, pigments and all amazing specialist art material that I truly loved and replaced them by great quality wooden toys from Vilac in the Jura, gorgeous teddies from Trousselier in Paris, super soft little vests and sleepsuits from Petit Bateau in Troyes and the best jumpers and stripy t-shirts from Saint James in Normandy.
After I started the business, my eldest son Hector was followed by Hugo and Constance. They are my guinea pigs to try sizes, colours and quality... And they sometimes (try and) help! I am dedicated to Moi Moi Moi and aim to provide the best customer service in dealing with individual request; when for example a lost favourite teddy becomes an emergency, we fully understand!
Despite the pressure of enormous internet companies in the last few years and the stress of having to manage family and business, it is a real pleasure to see Moi Moi Moi slowly growing. I constantly have new ideas to develop it. In my mind, a small company which knows its products well can make shopping online a pleasant experience that big businesses will never be able to provide!